Spiritual Awakening and Auspicious Beginnings: TDER’s Grand Opening Ceremony Marks a Successful Start to 2025

On February 22, TDER (Xiamen TDER Industrial Co., Ltd.) held its 2024 Annual Awards Ceremony and 2025 Kickoff Event under the theme “Spiritual Awakening and Auspicious Beginnings: Paving New Paths in Smart Manufacturing.” The event, meticulously organized by the HR and administration department, highlighted the company’s strategic focus on both steady development and a human-centered corporate spirit.

During the annual reporting session, department heads presented a comprehensive review of 2024’s business achievements, utilizing data and visual aids to highlight key milestones, from smart manufacturing upgrades and international market expansion to R&D breakthroughs and supply chain optimization. The company’s impressive momentum for high-quality development was showcased, alongside the forward-looking vision of management with the "Three New Strategies" (New Technology, New Market, New Organizational Structure) for 2025.

As an innovative part of the annual celebration, the Garden Party infused team-building with traditional culture. Activities such as ring toss, frisbee competitions, guess-the-riddle, and calligraphy brought together fun and tradition, allowing employees to experience the charm of Chinese folklore while demonstrating modern teamwork and collaboration. Customized cultural gifts, exchanged through a stamp collection system, became a unique medium for conveying the company’s culture.

The awards ceremony kicked off with a spectacular lion dance, a form of national intangible cultural heritage. General Manager Devin personally performed the eye-dotting ceremony for two lions, symbolizing the infusion of spirit and vitality into the company, as well as a prosperous and thriving future. The lion dance not only showcased impressive skills but also invited enthusiastic participation from employees, who touched the lion heads and mouths to share in the good fortune and blessings. Several lucky employees even received “gold coins” symbolizing wealth and opportunity, further enhancing the joyful atmosphere.

The event culminated in a cultural performance, with creative and humorous dance medleys followed by a full company chorus of “Tomorrow Will Be Better.” The combination of glowing stars and harmonious voices painted a beautiful picture of TDER’s united vision for the future. The atmosphere reached its peak, with the strength of unity, progress, and hope resonating in the hearts of all attendees. As General Manager Devin emphasized in his closing speech: “In 2025, we will place people at the core, steer with a global vision, and sail forward with the power of machinery manufacturing. We aim to create a mechanical industry ecosystem and gather the light of every hard-working individual to drive the company’s leap-forward development, contributing China’s strength to global industry progress.”

This grand event, deeply intertwined with traditional Chinese ceremonies and corporate strategy communication, not only achieved effective organizational cohesion but also amplified the company’s brand influence through a creative, scene-driven narrative. As part of the new industrialization wave, TDER is moving forward with an optimistic spirit, fully committed to realizing its vision of becoming a "Global Vision, Engineering Pioneer." In 2025, TDER is poised to play an even more significant role on the global stage, collaborating with every dedicated individual to embrace greater challenges and achieve even more remarkable success.