TDER Shines at the 138th Canton Fair: Showcasing the Power of Chinese Manufacturing to the World

From October 15 to 19, 2025, Phase I of the 138th China Import and Export Fair (Canton Fair) was grandly held at the Guangzhou Pazhou International Convention and Exhibition Center. As a leading force in China’s construction machinery and material handling industry, Xiamen TDER Industrial Co., Ltd. (TDER) made a remarkable appearance with its full lineup of flagship products, attracting attention from around the world. During the exhibition, TDER’s four major display zones comprehensively covered construction machinery, agricultural machinery, material handling equipment, and electric warehousing equipment, with a special focus on its innovative product lineup represented by forklift truck. The company received about 3,260 visitors, achieved on-site orders worth USD 110,000, and gained multiple international cooperation intentions.

This Canton Fair marked TDER’s third offline appearance since the full reopening after the pandemic. Compared with previous editions, this year’s participation featured a larger exhibition scale, a stronger team, and a more diverse product portfolio, reflecting TDER’s steady progress on its path toward globalization.As Sales Manager Kate Lu stated at the event, “The Canton Fair is not only a grand showcase, but also a transmission of confidence. We want global customers to see that Chinese manufacturing is moving toward the world with more reliable quality and smarter technology.”

I. Canton Fair Stage: A Global Crossroad for Manufacturing

As one of China’s most influential trade events, the 138th China Import and Export Fair (Canton Fair) was held grandly at the Guangzhou Pazhou International Convention and Exhibition Center under the theme “High-Quality Development for Global Win-Win Cooperation.” Covering 1.55 million square meters of exhibition space, the event brought together over 28,000 exhibitors and buyers from more than 200 countries and regions around the world.

The Canton Fair serves not only as a vital window showcasing the strength of Chinese manufacturing, but also as a key platform for global enterprises to engage, exchange ideas, and explore business opportunities. As one of the core pillars of “Made-in-China Smart Manufacturing,” construction machinery remains a major highlight of the fair, gathering numerous brands with strong international competitiveness.

Throughout the exhibition, the TDER booth remained a center of attention. Professional buyers from Latin America, the Middle East, Africa, and Europe visited in succession — including many long-term partners as well as new prospects attending for the first time. On-site, the TDER team impressed visitors with in-depth product demonstrations and precise insights into overseas market demands, offering tailored solutions to a wide range of clients. Many buyers expressed strong cooperation intentions during their visits.

Over the five-day event, the team received a total of 3,260 visitors, making TDER one of the most popular Chinese manufacturers in Phase I of the Canton Fair. Several international media outlets and the official Canton Fair film crew also stopped by multiple times to capture the booth, giving TDER extensive exposure and recognition.

II.Star Exhibit: The P-Series Diesel Forklift Steals the Show

Among TDER’s diverse lineup, the P Series 2.5 Tonne Diesel Forklift Truck -- FD25 undoubtedly became the “crowd favorite” of the booth. With its clean, robust design, elegant contours, and reliable power performance, the model drew heavy attention from buyers and industry professionals alike.

Among the many exhibits, the P-Series Diesel Forklift FD25 was undoubtedly the “crowd favorite” at the TDER booth. Its simple yet sturdy appearance, elegant lines, and stable power performance attracted large crowds of buyers.

The FD25 comes standard with a Xinchai engine, known for its strong torque output and fuel efficiency, with optional Isuzu, Mitsubishi, and Yanmar imported engines available to meet the needs of different global markets. The dual-stage air filtration system and high-position independent air intake effectively reduce carbon buildup and improve combustion efficiency. The maintenance-free integral steering axle with a tapered roller bearing structure ensures excellent stability and shock resistance even on uneven surfaces. The H-type electrical system layout makes maintenance more straightforward, and the CAN-bus technology provides intelligent monitoring for the whole vehicle.

In addition, the CJ-type steel mast keeps the forklift stable and reliable during high-level operations. Whether in port loading, warehouse stacking, or outdoor construction, the FD25 delivers smooth handling and strong operational efficiency.

A customer from Mexico, after test-driving the forklift on-site, commented:“The balance and throttle response of this machine are excellent; it feels as smooth as driving a car.”He then told his colleagues:“TDER’s product design really ‘understands the user.’ They have clearly invested a lot in safety and durability.”

As of September 2025, annual sales of the P-Series forklifts have exceeded 3,200 units, making it one of TDER’s top-selling export products.

III.Trust Across Borders: On-Site Deals and Customer Stories

Amid the lively negotiations and flashing camera lights, the TDER booth repeatedly witnessed moments of trust and cooperation. On the morning of the third day of the fair, a customer from Egypt, Mohamed, test-drove the FD25 and immediately made a deal on the spot, pulling out a stack of US dollars to pay for the exhibit vehicle decisively.

Mohamed excitedly said:“I’ve looked at almost every forklift brand at the Canton Fair, but this one impressed me the most in terms of operating experience, steering feel, and price. The TDER team is professional and honest; I can truly feel that they care about their customers.”

In addition to Mohamed’s “lightning deal,” several other customers from Saudi Arabia, Chile, Georgia, and other countries expressed cooperation intentions at the fair, with two of them completing deposit signing before the exhibition ended. Over the five-day event, the TDER booth achieved a total on-site order value of USD 110,000 and gained nearly 900 new potential clients.

IV.Reunion with Old Friends: Continuity of Cooperation and the Power of Trust

For TDER, the Canton Fair is not only a stage to attract new customers but also a moment to reunite with old friends. Wilson, a long-term partner from Australia, made a special visit to the TDER booth. The 7-ton diesel forklift he previously purchased had performed excellently in Australian port warehouses, but he recently noticed a slight abnormal noise from the transmission.

Upon learning this, TDER Senior Sales Specialist Echo immediately gathered powertrain engineers for a remote consultation to help diagnose the issue. In less than half an hour, the team provided Wilson with a feasible repair plan and parts replacement solution. This rapid response deeply impressed him:“I’ve worked with many brands, but TDER’s after-sales responsiveness and professionalism give me great peace of mind.”

At the booth, Wilson also test-drove TDER’s new-generation three-wheel lithium forklift. He was impressed by its compact and agile design, minimal turning radius, and stable center of gravity. After the test drive, he immediately decided to include several units in his next order as a trial batch. This was not only a new order but also a continuation of trust across distances.

V.Global Brand Expansion: Making TDER Visible to Customers Worldwide

TDER’s internationalization has been a step-by-step journey. Over the past eight years, TDER has steadily expanded its overseas market presence. From Latin America and the Middle East to Eastern Europe and Southeast Asia, forklifts, loaders, and excavators bearing the TDER logo have gradually entered ports, factories, and warehousing systems in multiple countries. Behind every export lies repeated product adaptation and service refinement by the team.

To meet the operational conditions of different countries, TDER launched localized configuration versions in 2025 for complex scenarios such as high temperatures, heavy dust, and sloped terrain. For example, in South America, reinforced cooling systems and anti-rust coatings are commonly adopted; in the Middle East, customers prefer high-position air intake diesel engines with dust-proof filters; while European clients focus more on noise control and exhaust emission standards. Each improvement reflects the collaboration between market feedback and the technical team.

Going global is not just about exporting products; it is also about delivering trust. Today, more and more overseas customers recognize the TDER orange logo at local exhibitions, construction sites, warehouse aisles, and port terminals—a vivid mark of Chinese manufacturing seen around the world.

VI.Conclusion: With the Heart of Chinese Manufacturing, Expanding a Global Win-Win Path

The 138th Canton Fair was not only an exhibition of products but also a dialogue about trust, cooperation, and the future. TDER showcased the new face of Chinese construction machinery enterprises to the world with an open and confident attitude: stronger manufacturing, faster service, and deeper collaboration.

The success of this exhibition is reflected not only in the growth of order numbers but also in the enhanced global influence of the TDER brand. It demonstrates to the world that in the new chapter of Made-in-China, TDER represents not just equipment, but also a reliable spirit of cooperation and a commitment to sustainable development.

Looking ahead, TDER will continue to uphold the philosophy of “global vision, industry pioneer”, driven by technology and grounded in quality, working hand in hand with partners worldwide to create a brighter future for the machinery industry.