Precision Manufacturing, Leading Innovation: TDER Shines at Bauma CHINA 2024

The Bauma CHINA 2024, held at the Shanghai New International Expo Centre, successfully concluded on November 29. Under the theme “Precision Manufacturing, Leading Innovation” Xiamen TDER Industrial Co., Ltd. (TDER) presented its latest advancements in material handling and construction machinery. The event featured dynamic product demonstrations, presentations, prize draws, and signing ceremonies, showcasing 14 exhibits across five key product categories, including warehouse equipment, forklifts, and construction machinery. Over four days, the TDER booth attracted more than 20,000 visitors.

Accumulating Strength, Unveiling Innovative "Smart Manufacturing"

TDER’s standout exhibits included the 3 tonne Diesel Forklift Truck FD30, 5 ton Telescopic Forklift FT50, 3.5 ton Crawler Excavator TCE35, and the 5 ton Electric Loader ZT950EV. These products showcased TDER’s cutting-edge research and development achievements and reflected the company's deep understanding of evolving market demands.

The 5 tonne Telescopic Forklift Truck FT50, specifically designed to meet international customer needs, impressed attendees with a maximum working height of 17 meters, enhancing TDER's competitive edge in high-altitude stacking operations. This model has broadened TDER’s product applications while offering international customers more efficient solutions. Mr. Hagras, an excavator dealer from Saudi Arabia, was highly impressed by the forklift’s stability and extended stacking height, solidifying his decision to pursue exclusive distributorship with TDER after witnessing its exceptional technical expertise.

Another highlight was TDER’s classic 3 ton Diesel Forklift FD30, which debuted in a custom Bauma Blue paint to commemorate the long-awaited exhibition. The model received enthusiastic responses, with a new client placing an order on the first day, underscoring the forklift's competitiveness in the global market in terms of quality and pricing.

In-Depth Customization Services, Delivering Beyond Expectations in Customer Experience

TDER excelled in customized services during the exhibition, tailoring solutions to meet individual client needs. Mr. Jonathan from Mexico ordered two backhoe loaders due to TDER’s customizable options, including parts and color schemes. He expressed his admiration for TDER’s meticulous service. The customization team ensured that every detail, from exterior design to internal engines and transmissions, even attachments for specific working conditions, met the client’s expectations—an approach rarely seen among leading global brands.

To further enhance customer satisfaction, TDER dispatched three mechanical engineers to the exhibition to discuss the feasibility of various customization requests on-site, providing real-time consultation and exemplifying the company's commitment to quality and service.

Expanding into International Markets, Establishing a New Image for "Made in China"

The exhibition also provided a platform to expand TDER's international reach. Mr. Arshak from Armenia test-drove the 3.5 ton all terrain Forklift TDR35, featuring innovative rear-wheel steering, and immediately placed an order with a request for prompt delivery. The swift arrangement of transportation ensured the machine reached Qingdao Port and is now en route to Armenia, demonstrating TDER’s professional international logistics services.

TDER’s booth hosted live machine demonstrations and guided presentations by dedicated staff, showcasing the company’s mechanical expertise. Chief Presenter Ella captivated attendees with her enthusiastic explanations, creating a memorable experience. Custom gifts like canvas bags and baseball caps, designed in TDER’s signature orange, conveyed the brand’s energy and spirit of innovation.

This successful Bauma CHINA participation not only built bridges with new and existing clients but also marked TDER's steady ascent in the global construction machinery industry.

Looking ahead, TDER will continue to pursue its global development strategy, promoting the image of a rising Chinese machinery brand on the world stage. The company plans to inject new vitality and growth momentum into the material handling and construction machinery sectors worldwide. With accelerated internationalization, TDER aims to establish multiple overseas service centers within five years, providing efficient technical support and after-sales services globally. Additionally, TDER will increase R&D investments to explore applications of cutting-edge technologies, such as intelligent warehousing, electric excavation, and predictive maintenance, striving for breakthroughs in intelligent and green trends to lead the industry’s transformation and growth.