TDER at the 139th Canton Fair: Innovation Fuels the Future, Service Bridges the Globe

The first phase of the 139th China Import and Export Fair (Canton Fair) concluded successfully in Guangzhou on April 19. Against the backdrop of an uncertain global economic recovery, a significant number of overseas buyers attended the event, highlighting the international market's strong trust in Chinese manufacturing and supply chain stability.

Xiamen TDER Industrial Co., Ltd., a key representative in the logistics handling and construction machinery sectors, showcased its focus on new energy applications and multi-condition operational needs, prominently displaying two core products: electric forklifts and diesel forklifts. Throughout the exhibition, the company attracted global customers with its reliable product quality and comprehensive service system, receiving nearly 3,500 visitors, securing over 500 cooperation intentions, and achieving $150,000 in on-site transactions. These accomplishments highlight TDER’s growing international competitiveness and brand influence.

I. Aligning with the Canton Fair's Development Vision: TDER Builds an Integrated Global "Manufacturing + Service" Strategy

At this year’s fair, TDER aligned closely with the Canton Fair’s “New, Green, Intelligent” development direction, effectively translating industry trends into practical product solutions. In the new energy sector, the K Series 3-ton lithium forklift became a major highlight. Amid the global energy transition, this series, with its eco-friendly design, controlled operating costs, and high operational efficiency, not only meets low-carbon operation demands but also significantly enhances equipment economics and adaptability.

In the traditional power sector, the P Series 3-ton diesel forklift continued to perform strongly, with direct transactions secured on-site. Renowned for its robust power output and exceptional adaptability to various working conditions, it remains a trusted choice for global customers. This “dual-strength” approach combining new energy and traditional power is a testament to TDER's long-standing commitment to “advanced manufacturing”—driving iterations through technological upgrades, supported by solid manufacturing capabilities.

However, TDER’s outstanding manufacturing ability is just the foundation for its deepening global market presence. The company’s core competitive edge lies in its shift toward “service-oriented manufacturing.” This year’s Canton Fair coincides with the beginning of China’s 14th Five-Year Plan, which signals clear industrial upgrades. With over 23 years of experience in machinery exports, TDER has keenly captured this trend and integrated “global service” into its mature OEM and ODM cooperation system. Leveraging its integrated capabilities from R&D design to production, TDER no longer merely exports standard equipment but offers tailored solutions that meet varying global market emission standards, operational habits, and complex conditions. This model helps overseas partners achieve localized product adaptation and personalized brand representation, ultimately enhancing competitiveness in end-user markets.

From “product output” to “deeply customized solutions,” TDER has successfully built a dual-driven model of “Manufacturing + Service.” In a complex and ever-changing global trade environment, TDER’s integrated strategy allows for an elevation from “manufacturing globalization” to “service globalization,” showcasing its strong delivery capacity and the growing influence of its brand.

II. Strengthening Global Market Partnerships: TDER Demonstrates Steady International Transaction Ability and Customer Loyalty

During the fair, TDER’s booth was bustling with visitors, both new and returning. This enthusiastic exchange translated into impressive transaction data, further underscoring the brand’s increasing customer loyalty in international markets.

New Friendships: Efficient Conversions Built on Professional Trust
      Senior sales representative Echo met with a customer from Venezuela, the head of an automotive repair company. The two had an in-depth discussion regarding equipment configuration, application scenarios, and delivery plans. After personally operating TDER’s diesel forklift, the customer stated: “The machine’s feel and performance match our needs, and the price is reasonable. In this case, there is no need to compare further; we can confirm the cooperation directly.” Based on a hands-on experience and a comprehensive evaluation, the customer immediately placed an order for multiple units, including diesel forklifts, totaling $150,000—demonstrating the rapid acceleration of Chinese manufacturing’s global reach.

Long-term Partners: A Reflection of Strong Brand Loyalty
      From rapid decision-making by new customers to ongoing interactions with long-standing partners, TDER is building a global network of trust across borders. A long-time partner from Paraguay crossed oceans to present TDER with his national flag as a gift. This precious gesture not only honored years of collaboration but also symbolized the deep emotional resonance established through TDER’s professional services. Similarly, a loyal customer from Ecuador, who has regularly provided feedback on TDER’s equipment through video, visited the Canton Fair to further strengthen the trust. For him, the ongoing repurchases are fueled by the machines’ consistent performance in real-world conditions. This “use—feedback—iteration” cycle reflects the reliable quality of the products while showcasing TDER’s long-term approach to customer relationship management and service responsiveness.

At the Canton Fair, TDER not only achieved impressive order conversions and market expansion but also further solidified its foundation of trust in the global market through continuous customer interaction and long-term relationship maintenance. This has laid the groundwork for a stable and sustainable international cooperation network, providing strong support for the company’s global development.

III. Expanding the Global Trust Network: TDER Leverages the Long-Tail Effect of the Canton Fair

As an industry pioneer with 23 years of overseas experience, TDER is adept at capturing every opportunity for in-depth dialogue with global customers, turning its exhibition booth into a core touchpoint for brand resonance. From digital product presentations to on-site real-world equipment demonstrations, product performance and quality were directly showcased. Remote communications transformed into face-to-face interactions, enabling clients from different countries and TDER’s sales team to engage in meaningful discussions, turning business connections across time zones into trustworthy, cooperative relationships.

These connections are not short-term interactions but the beginning of long-term partnerships. The relationships established at the fair are extending to subsequent factory visits, on-site equipment inspections, and deep business negotiations. Many customers have already expressed clear intentions for further cooperation, creating a “long-tail effect” of continuous conversion and pushing collaborations from intention to implementation.

From its debut at past exhibitions to the outstanding presence at this year’s fair, TDER has carved a steady path for Chinese manufacturing to advance its global brand. Not only did the company achieve significant growth in transaction volumes, but the increase in both visitor numbers and interested customers further highlighted the enhanced customer conversion efficiency. Whether it’s connecting with global distributors, engaging in project procurement talks, or negotiating terminal orders, TDER’s iconic “Vibrant Orange” equipment is lighting up engineering applications in more countries.

For TDER, growth in scale is merely the surface level; the deeper transformation lies in its strategic vision elevation. On this global journey, TDER is actively transitioning from “single-product output” to “long-term partnership management,” continuously strengthening its connections within the global supply chain and service value. As a pioneer, TDER is defining a new global benchmark for Chinese engineering machinery brands.

Looking to the future, TDER will continue to adhere to its brand philosophy of “Global Vision, Engineering Pioneer.” We understand that every unit of “Vibrant Orange” equipment that reaches overseas markets not only ensures efficient operation but also carries the expectations of our global partners for business development.

To this end, TDER will continue to refine its product matrix and deepen its global service network. We are committed to providing more reliable and value-driven systematic solutions for every engineering application scenario. Through technological innovation, we aim to significantly improve operational efficiency for our clients, reduce operational costs with comprehensive lifecycle services, and achieve mutual development for our brand and users, supporting the realization of every grand engineering project globally.